{% assign geo = site.geo %} {% if geo %} {% if geo.region %}{% endif %} {% if geo.placename %}{% endif %} {% if geo.latitude and geo.longitude %} {% endif %} {% endif %} {% assign fallback_description = "A guide to scaling product & engineering teams from $0 to past $100M ARR" %} {% if page.description %} {% else %} {% endif %} {% assign social_image_path = page.social_image | default: site.twitter_image | default: site.default_social_image | default: site.logo %} {% if social_image_path %} {% assign social_image_url = social_image_path | absolute_url %} {% endif %} {% include structured-data.html %}